We didn’t complain about social media.
We replaced it.
Built from scratch. You control everything. We can't override it.
A day on Surf
What it actually feels like.
You open the app.
Every post has a small label: “Showing because you follow @maya.” You tap it. A slider appears. Pull it down. That type of content fades. New posts flow in. Three seconds. Your algorithm just changed.
Your group chat exploded.
83 messages while you were in class. You tap once. Surf gives you: “Planning Friday hangout. Alex suggested 7pm. Three people confirmed. Jamie asked about rides, still unresolved.” Then it drops a poll into the chat. Automatically.
A topic is trending. People disagree.
Both sides show up. Not because Surf picked them, but because your algorithm doesn’t filter viewpoints. You read the strongest arguments from each perspective. You form your own opinion. Nobody decided what you should think.
You close the app.
No guilt. No residual anxiety. No sense that you just wasted an hour. You saw what you wanted to see, talked to the people you care about, and left. That’s it. That’s what social media was supposed to feel like.
Not a prototype.
Not a concept deck.
A complete platform.
Under the hood
What's under the hood.
Algorithm formula. Open to every user.
Licensed songs. Free for video creation.
Encrypted voice calls. No server.
To retune your entire feed.
Algorithm dials. Your feed, your rules.
Ads. Tracking. Data selling. Ever.
On the horizon
What's coming.
The feed that anticipates
Your feed learns your rhythms. Morning: calm, informative. Late night: entertainment. New interest emerging? It’s already finding the best voices.
Conversations with your feed
“What did my friends post while I was asleep?” Talk to your feed in plain English. It answers.
Total memory
Every bookmark, every like, every reply. Searchable by meaning, not keywords. Found in under a second.
Echo chamber breaker
Optional viewpoint diversity that surfaces perspectives you’d never find on your own. Not forced. Not biased. Just genuine exposure.
The company